Whether you're a digital marketer running Facebook ads or a YouTuber checking your revenue potential, our CPM Calculator makes it easy to understand your ad spend efficiency. CPM is a critical metric used across the advertising industry to compare the cost of different media campaigns.
Frequently Asked Questions
What is a good CPM?
It depends on the niche. Finance and insurance audiences can command $30+ CPM because advertisers pay a premium to reach them. Gaming or entertainment audiences typically see $2$5 CPM.
Why is my CPM so high?
High competition or a very specific target audience usually drives CPM up. Advertisers bidding for the same audience push prices higher which is actually good news if you're a publisher earning from those ads.
What's the difference between CPM and RPM?
CPM is what advertisers pay per 1,000 impressions. RPM (Revenue Per Mille) is what a publisher actually earns after the platform (YouTube, Google) takes its cut typically 45%.